Why Storytelling Is Your Wellness Brand’s Secret Weapon
Jill Pawlik Jill Pawlik

Why Storytelling Is Your Wellness Brand’s Secret Weapon

In the booming world of wellness, it’s no longer enough to offer great services, you need to tell a great story.

Whether you’re running a boutique spa, luxury retreat, or holistic therapy practice, you’re not just selling treatments or experiences. You’re selling transformation, emotion, and trust.

Yet, many wellness brands still rely on generic messaging: "Relax. Recharge. Renew." Sound familiar?

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Your Website Is Your Welcome Mat: 5 Pages Every Wellness Brand Needs
Jill Pawlik Jill Pawlik

Your Website Is Your Welcome Mat: 5 Pages Every Wellness Brand Needs

Your wellness website isn’t just a digital business card—it’s your welcome mat. In this article, discover the 5 essential pages that help visitors feel seen, supported, and ready to take the next step with you. Whether you're launching a new site or refreshing your current one, these pages are the foundation for trust, clarity, and conversion.

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The New Rules of Wellness Marketing: How to Stand Out in a $5 Trillion Industry
Jill Pawlik Jill Pawlik

The New Rules of Wellness Marketing: How to Stand Out in a $5 Trillion Industry

Wellness is no longer a luxury—it’s a lifestyle. From boutique fitness studios and plant-based retreats to biohacking spas and ancient healing practices reborn with modern science, the global wellness economy is now valued at over $5 trillion and climbing.

But with growth comes saturation. If you’re a spa, wellness coach, retreat leader, or wellness-focused hotel, you’ve likely asked:
“How do I rise above the noise?”

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