Your Website Is Your Welcome Mat: 5 Pages Every Wellness Brand Needs
If your website feels more like a business card than a space where clients want to stay, it’s time to rethink the foundation.
Your website is your virtual welcome mat—the place potential clients land when they’re curious, confused, or in need of exactly what you offer. But here’s the challenge: many wellness businesses treat their site like a checklist instead of a conversation.
An effective wellness website doesn’t have to be complicated. It just needs to be intentional. The goal isn’t to overload visitors with information—it’s to guide them gently, confidently, and clearly toward connection.
Here are the five essential pages every wellness brand should have—and what to include on each to build trust and spark bookings.
1. Home Page: Start with Empathy
Your home page is your handshake. In seconds, it should answer:
Who is this for? What problem do you solve? What’s the next step?
Use simple, emotional language that speaks to your ideal client. For example:
“Helping women over 40 find calm, clarity, and energy, through holistic bodywork and coaching.”
Tip: Use a gentle but clear call to action like “Explore my services” or “Book a free consult.”
2. About Page: Share Your Why
This is your chance to build a human connection. Share your story—not just your resume. Include:
Why do you do this work
What makes your approach unique
A photo of you in your element
People don’t buy services—they buy you, your energy, and your values.
3. Services Page: Focus on Outcomes
List your services, but always highlight the benefits. Instead of:
“1-hour therapeutic massage”
Say:
“An hour to release stress, tension, and leave feeling centred and restored.”
Tip: Include pricing (or a “Starting at” rate), how to book, and any FAQs.
4. Blog or Resources Page: Add Value, Build Trust
Your blog is where you share your voice, expertise, and helpful ideas. It’s also a great way to improve SEO.
Not sure what to write? Start with simple topics like:
“What to Expect in Your First Reiki Session”
“How Breathwork Calms the Nervous System”
If you haven’t yet, read our post Words That Heal: How to Write Website Copy That Connects with Wellness Clients for tips on making your content feel personal and engaging.
5. Contact Page: Make It Easy
Too many sites make clients work to get in touch. Add:
A short, warm message
Clear hours and response time
An easy-to-use form or booking link
Social or Substack links for continued connection
Bonus: Consider adding a short FAQ or “What to Expect” section to reduce email back-and-forth.
Final Thought
A well-designed wellness website should feel like walking into your studio: welcoming, calm, and clear. With just five thoughtfully written pages, you can invite more of the right people into your work and give them a reason to stay.
