The New Rules of Wellness Marketing: How to Stand Out in a $5 Trillion Industry

Wellness is no longer a luxury—it’s a lifestyle. From boutique fitness studios and plant-based retreats to biohacking spas and ancient healing practices reborn with modern science, the global wellness economy is now valued at over $5 trillion and climbing.

But with growth comes saturation. If you’re a spa, wellness coach, retreat leader, or wellness-focused hotel, you’ve likely asked:
“How do I rise above the noise?”