The $50,000 Question: Why Your Hotel Spa Isn't Meeting Revenue Potential
Corporate travellers represent the highest-spending spa demographic, yet most hotels focus wellness marketing exclusively on leisure guests. Business travellers are on LinkedIn researching stress relief and performance enhancement. Your spa marketing isn't.
Why Storytelling Is Your Wellness Brand’s Secret Weapon
In the booming world of wellness, it’s no longer enough to offer great services; you need to tell a great story….
Your Website Is Your Welcome Mat: 5 Pages Every Wellness Brand Needs
Your wellness website isn’t just a digital business card—it’s your welcome mat. In this article, discover the 5 essential pages that help visitors feel seen, supported, and ready to take the next step with you. Whether you're launching a new site or refreshing your current one, these pages are the foundation for trust, clarity, and conversion.