How Luxury Hotels Build Authentic Wellness Brands (Without Sounding Like Everyone Else)
The gap between having spa amenities and generating significant spa revenue often comes down to strategic positioning. Properties that treat their spa as an operational afterthought rather than a strategic wellness brand consistently underperform their revenue potential.
The $50,000 Question: Why Your Hotel Spa Isn't Meeting Revenue Potential
Corporate travellers represent the highest-spending spa demographic, yet most hotels focus wellness marketing exclusively on leisure guests. Business travellers are on LinkedIn researching stress relief and performance enhancement. Your spa marketing isn't.
The New Rules of Wellness Marketing: How to Stand Out in a $5 Trillion Industry
Wellness is no longer a luxury—it’s a lifestyle. From boutique fitness studios and plant-based retreats to biohacking spas and ancient healing practices reborn with modern science, the global wellness economy is now valued at over $5 trillion and climbing.