How Luxury Hotels Build Authentic Wellness Brands (Without Sounding Like Everyone Else)
The gap between having spa amenities and generating significant spa revenue often comes down to strategic positioning. Properties that treat their spa as an operational afterthought rather than a strategic wellness brand consistently underperform their revenue potential.
The $50,000 Question: Why Your Hotel Spa Isn't Meeting Revenue Potential
Corporate travellers represent the highest-spending spa demographic, yet most hotels focus wellness marketing exclusively on leisure guests. Business travellers are on LinkedIn researching stress relief and performance enhancement. Your spa marketing isn't.
Is Your Wellness Website Copy Costing You Clients?
In the wellness world, trust is everything. But if your website copy is vague, confusing, or focused on you instead of your clients, you could be unintentionally driving potential clients away.