Wellness Copy That Builds Trust and Drives Bookings
Whether you're a solo practitioner or managing a luxury wellness brand
Your copy should build trust, not destroy it.
I help wellness and service-based businesses write words that connect with the humans they're trying to reach.
Your Copy Feels Like Everyone Else's
You've tried the templates. You've followed the formulas.
But your website, emails, and sales pages still feel...off.
You know your copy isn't working when:
Your website feels like a ghost town → Visitors land on your homepage and bounce faster than a bad first date
Your About page sounds like everyone else's → Generic "passionate about helping people" fluff that says nothing about why someone should choose YOU
Your service descriptions confuse more than they clarify → Potential clients can't figure out what you do, what you offer or if you're even right for them.
Your sales pages feel icky to write → You're using templates that make you sound like a used car salesman when you'd rather build genuine relationships.
The truth?
Most copywriters learned formulas, not humans.
What If Your Copy Actually Connected?
Imagine opening your laptop to find:
→ Inquiry emails from dream clients who already understand your value
→ Comments like "This sounds exactly like what I need" on your service pages
→ Referrals from people who felt genuinely connected to your message
→ Sales conversations that feel natural because your copy did the heavy lifting
This happens when someone writes your copy who understands human behaviour, not just conversion tactics.
Why I Write Copy That Connects
Most copywriters studied marketing.
I studied humans.
25+ years in wellness gave me something most copywriters don't have:
1,000+ one-on-one client sessions → I know exactly what people think (but don't say) when making buying decisions
Years building trust with vulnerable people → I understand what language creates safety vs. what creates resistance
Spa industry leadership experience → I've seen what marketing actually works (and what just annoys people)
Curriculum development background → I can take complex ideas and make them crystal clear
Now I use these insights to write copy for businesses that want to connect, not just convert.
How We Work Together
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Website Copy Makeover
What you get:
A homepage that immediately communicates who you serve and how you help
About page that builds trust and positions you as the obvious choice
Service pages that address real concerns (not imaginary objections)
Copy audit of your current site with specific improvement recommendations
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Messaging Strategy Intensive
What you get:
90-minute deep-dive session to clarify your unique positioning
Client avatar development based on real human motivations (not demographics)
Key message framework you can use across all marketing
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Copy Audit & Optimization
What you get:
Detailed analysis of your current website copy
Specific recommendations for each page based on human behaviour principles
Priority action plan (what to fix first for the biggest impact)
What Clients Say….
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"Before working with Jill, I was trying to help everyone. Now I have a clear message that attracts my ideal clients like a magnet." - David L.
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"Jill rewrote our homepage and our inquiries doubled in 6 weeks. More importantly, the people contacting us are exactly who we want to work with." - Sarah M.
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"Jill's audit showed us exactly why our copy wasn't working. Her recommendations were specific, actionable, and got results fast." - Maria R.
About…
Former Registered Massage Therapist, educator and spa manager turned copywriter who believes the best marketing feels like a conversation with someone who truly gets you.
When I'm not writing copy that converts, you'll find me sharing insights about human-centred marketing on
LinkedIn, Medium, and my newsletter, wellbranded.
Ready to work together?