Logo for WellBranded Studio featuring stylized initials W, B, inside a circle.

Your spa guests have specific motivations, concerns, and desires that generic wellness copy completely misses.

You deserve marketing messages written by someone who's spent 25 years understanding exactly what drives spa booking decisions—not guessing from the outside

Storytelling - Clarity - Strategy-Experience-Connection

Jill Pawlik. A smiling woman with light brown, styled hair, wearing a black top, standing in a modern indoor space with bright lighting and large windows.

You’ve built something meaningful, let me help you grow.

I've spent 25 years building wellness businesses from the inside out.

As an RMT, Spa Director, and Educator, I've trained teams, managed P&Ls, and watched what actually makes clients book, buy, and return.

Now, as Brand Manager for Spas of America and copywriter for luxury wellness brands, I bridge the gap between industry expertise and conversion-focused messaging.

I don't just write pretty words about wellness—I write copy that converts because I understand the psychology of your clients and the reality of your business operations.

“Your business matters. Let’s make sure the world sees it.”

Clear Messaging

So clients “get it” in seconds

Bright indoor space with large windows, potted plants, and cushions on the floor for seating.

Captivating Content

So clients remember you

Group of people practicing yoga inside a rustic open-air hut overlooking a body of water, with trees and blue sky in the background.

Conversion Strategy

So you stop chasing clients, and they come to you

A stone Buddha statue sitting in a meditative pose on a concrete pad outside a house, surrounded by pink and white flowers and yellow blooming plants, with a blue window frame in the background.