How Luxury Hotels Build Authentic Wellness Brands (Without Sounding Like Everyone Else)
The gap between having spa amenities and generating significant spa revenue often comes down to strategic positioning. Properties that treat their spa as an operational afterthought rather than a strategic wellness brand consistently underperform their revenue potential.
The New Rules of Wellness Marketing: How to Stand Out in a $5 Trillion Industry
Wellness is no longer a luxury—it’s a lifestyle. From boutique fitness studios and plant-based retreats to biohacking spas and ancient healing practices reborn with modern science, the global wellness economy is now valued at over $5 trillion and climbing.